Iliberal reactions to Orbán losing

Introduction

Viktor Orbáns huge loss in the Hungarian parliamentary elections was one of the biggest blows to iliberalism since Trump lost the 2020 election. I wanted to take a closer look at major reactions to this event and analyze how they are planning to go forward

Politicians

Media


Common Talking Points


Backlash


First Analysis

The first part of analysing the reactions to Orbán's victory is that there are different players with different levels of engagement here. There are the politicians hoping to get elected and take power, there are influencers out to push their ideological projects, media teams looking for attention and regular people just sharing their impressions, not to mention the regional differences. That being said, I do believe one can learn some things about how the iliberal right operates.

The pragmatic politicians signal willingness for cooperation with Magyar, while praising Orbán's track record and connecting it with their internal struggles. By allocating all of the blame for Orbán's demise to economic cycles, they can safely avoid the implications of their role model's worldview and policies leading to a brutal election wipe-out. It also allows them to keep up their ideological and policy alignments with Orbán and implicitly message to their voters that they would have preferred if he won the election.

When it comes to the Media sphere, the picture is far more complex. Broadly, I can identify a split between forces pushing to portray the situation as a disaster, and those who are softening the blow and work-shopping solutions to the future. From the second camp, there are some interesting approach I identified, which was that they are trying to further elevate the stance on migration as a truly existential issue. This is because they realized that as of now, they can't deliver on the economic side (which they over-attribute to the EU fund-freezing) and geopolitical vision. Currently, European iliberals are facing a tough geopolitical situation, with the US becoming ever more unpopular, Russia never being popular and because the anti-semites in the coalition are unhappy with any connections to Israel. That means that they can't put forward a vision for their countries embedded in broader international networks, and instead have to rely on intra-country discourse. Interestingly, they were also willing to cautiously admit that there were some corruption problems under Orbán's rule, though never going as far as actually doing a systematic analysis.

There was some very limited conflict between the first and second group, like here, where Martin Sellner explicitly said: "Hungary has not (yet) fallen". From what I can tell, the reason for this is that people like Sellner want to keep up their followers hopes, and stay focused on productive action. But when I said that this is limited, I mean that. Sellner goes out of his way to acknowledge the perspective of those that are pushing it, not namecall and even jumps to defend those that get too much backlash for it (here he is defending Eva Vlaardingerbroek who is way more alarmist than him).

Some of Orbán's elections smears against Magyar still resonate, though seemingly mostly with Americans. What surprised me was that most of the backlash on the internet to Orbán supporters, from accounts that are in general ideological alignment with him, had to do with his international standing. There were some complaints about corruption, but absolutely not as much as I expected.

Lessons

Parts of this movement are extremely competent, and their messaging is very strategic as well as coordinated. There is next to no meaningful dissonance between the different messages put out by a large variety of factors, and the little conflict there is, is very focused on being productive and achieving results.

While liberal election failures often lead to prolonged periods of soul-searching and internal mud-flinging, our opponents have none of that. Even an enormous loss is used to simultaneously:

That is how you sustain a movement. You have multiple levels of actors all working in synergy to satisfy different target audiences at once, while each amplifies and supports the other in some way, all in service of a greater convergent goal.

Another thing that's worth highlighting is just how much of a long-term strategic visions the "ideological leaders" have. They do not solely think in terms of elections, they are also building parallel structures alongside it as a precaution.

All that being said, the backlash section points to some pressure points:

If people who broadly support liberalism want any way of competing with this movement, we will have to adapt and incorporate some of their strategies. For some of my broader takes on steps to counteract iliberal growth, check out my article about it.